By: Kristin Mayberry, Market Manager
You don’t have to look far to find out how Cash America interacts with its Baton Rouge community — or at least you don’t have to look very hard: the east wall of its Government Street location is now a very large, very colorful mural dedicated to blues music.
A collaboration between Cash America, artist Charles Barbier,
The Walls Project and the
Baton Rouge Mid-City Redevelopment Alliance, “Baton Rouge Blues” memorializes local blues legends and pays tribute to its current stars — but it was anything but low-down at an unveiling party held in its honor in mid-June.
Neighborhood residents and local arts advocates braved a seasonably warm day to celebrate the unveiling by enjoying barbeque and jambalaya. Cash America’s shop employee
s kept tables of giveaways full and dished out plenty of cold drinks as live blues jammed on a nearby stage.
“Baton Rouge Blues” is now the focal point of a major metropolitan intersection and the greatest achievement to date for a group looking to revitalize Baton Rouge through the arts.
Casey Phillips, Executive Director of The Walls Project, said “The motto of The Walls Project is ‘Commerce Creates Art; Art Creates Commerce.’ Cash America has shown the Baton Rouge community that they’re dedicated to helping out the places where we do business and our inner-city children.”
As part of its commitment to serving in the communities where it operates, Cash America also made a monetary donation to the Youth Oasis, a Baton Rouge shelter serving at-risk youth.
View more photos from the unveiling party on
The Walls Project’s Facebook page.
