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Get Caught Reading!


Get Caught Reading month is a national campaign to promote the joys of recreational reading for booklovers of all ages. Supported by the Association of American Publishers, this campaign sheds light on the importance of literacy and the positives that can result from strong reading skills.


Winning class of the
TCU Reading Challenge

At Cash America, we encourage reading and believe that strong literacy skills contribute to happier, healthier and more positive life experiences.  Since 2006, Cash America has served as the title sponsor of the Texas Christian University (TCU) SuperFrog Reading Challenge – a 30-day contest that encourages elementary students in grades three through five to read within the Fort Worth Independent School District. In 2010, we expanded the program to also include the University of Nevada, Las Vegas (UNLV) and elementary students from the Clark County School District.


UNLV mascot, Hey Reb,
pumps up the crowd

Members of the TCU and UNLV athletic departments and Cash America coworkers attend elementary school assemblies to kick off the exciting month-long contest. SuperFrog and Hey Reb, the energetic mascots, are known to make appearances to get the kids fired up! At the exciting assemblies, kids listen to athletes talk about how important reading is as college students and they also have the opportunity to win prizes.


Kids eager to win
prizes at kick-off assembly

After a month of tracking, two students from each school and a handful of classes from the districts are deemed the winners. Each student receives a winner packet including a backpack, t-shirt, bookmark and two tickets to either a TCU or UNLV football, basketball or baseball game! At the sporting events, the winning classes receive special recognition where their picture is displayed for all on the JumboTrons.


Cash America’s corporate giving centers on children and creating a better world for them and their families. We believe that reading is the key that unlocks the door to a brighter future. So pick up your favorite book and get caught reading!



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